Tuesday, November 1, 2011

Soft Drinks & Marketing To Kids

Soft drink manufacturers are advertising as much as ever. But it's who they are marketing to that has experts concerned.

It seems like soft drink markers are marketing more and more to kids. So are the makers of other sugar-laden drinks.

A report from Yale University has found that children's exposure to ads touting full calorie sodas doubled over the last few years. This includes ads targeted to teenagers.

This same group also saw 18% more TV ads and nearly 50 % more radio ads for energy drinks last year alone. And since energy drinks also can have as many calories and added sugar as a normal soda, this is worrying experts---especially since children are having an obesity epidemic.

From a parent's perspective, the main thing to do with this news is to simply realize what kids are being exposed to these days. And since they are seeing even more ads for these sugar laden drinks, realize that they will be looking for them more often.

And that can help them pack on unwanted pounds, pounds that will be hard to remove later in life.

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