When it comes to picking a morning cereal kids rarely choose the healthy ones.
Turns out it’s all in the picture, and manufacturers know this which is why they put popular cartoon characters on the boxes.
If you’ve ever been with a young child in the grocery store, you've experienced this firsthand. They want the cereal with their favorite cartoon character on it and they can be very loud about their choice. And if you’ve ever tasted the cereal they picked, you’ve probably been left trying to figure out why they even like it so much. It turns out that the cartoon character on the box influences their taste.
A study out of the University of Pennsylvania found that children thought a cereal tasted better if the box had a popular cartoon character compared to cereal from a plain box---even though both cartons contained the exact same cereal. So as your trying to figure out the best way to get your kids to eat healthier, remember that your fighting an uphill battle against the likes of Shrek or Dora. Maybe tossing the carton once you get home might help them chose the cereal you know is better for them.
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